The Personal MBA Learning Path
Master the fundamentals of business without spending $200K on business school. This learning path is built around Josh Kaufman's bestselling book "The Personal MBA" and pairs each core topic – value creation, marketing, sales, finance, and systems thinking – with the best free and paid resources from YouTube, Medium, Udemy, Coursera, and Amazon. Whether you're starting a business or growing your career, this path gives you a world-class business education on your own terms.
What Every Business Actually Is
Understand the core processes that every single business runs on: Value Creation, Marketing, Sales, Value Delivery, and Finance. This is the mental model that replaces years of business school.
Value Creation & Product Development
Learn how to find ideas that people actually want and how to turn an idea into a product. Kaufman describes 12 different forms of value creation – here you’ll learn how to understand and apply them.
Marketing & Sales
The best products in the world fail without marketing and sales. Learn how to get attention, build trust, and convert interest into actual paying customers.
Finance, Systems & Productivity
Understand how money flows through a business, how to build systems that run without you, and how to maximize your personal output. These are Kaufman's strongest chapters – deepened here with the best